Question

Examine each of the following questions. Then, for each question: (a) identify the ques- tion’s level of measurement and (b) present a point of view as to whether the question adheres to the principle of “collecting informa- tion at the highest appropriate level of meas- urement.” If you feel that the question does not collect information at the appropriate level, present an alternative. Be certain to explain your recommendation.

a. Think about the following three products: Spiffo, Boffo, and Waxo. Select the one product you think cleans dirty floors the best.
Spifo _____ (1)

Boffo _____ (2)

Waxo_____ (3)

b. Into which of the following cate- gories does your annual household income fall?

Under 25,000 _____ (1)

25,000 to 34,999 _____ (2)

35,000 to 49,999 _____ (3)

50,000 and over _____ (4)

c. How many children do you have living in your household?

Number of children _____

d. Please tell me whether you liked or disliked the advertising?

Liked _____ (1)

Disliked _____ (2)

Please use a scale of 0 to 10 where 10 is most favorable, to indicate your estimation of the safety of each car brand shown below. Provide a rating for each brand.

Cadillac _____

Ford _____

Toyota _____

Answer 1

• All the questions are in the medium level of measurement.
• In the demographics section, household income, children are relevant information for the survey. The household income should mention the currency.
• The question for Liked or disliked advertising can be replaced by Likert scale which is more authentic.
• The question for Spiffo, Boffo, and Waxo can be a ranking scale which gives a comparative analysis.
• The last question on an estimation of safety for each brand provides the highest appropriate of measurement.