Question

discuss the reasons behind the growing popularity of sports programing in television and why television network are willing to pay such large sums of money for the rights to televise college and professional sports(LO2)

Answer 1

Sports programs from the ancient days were not very popular among public. People were giving importance only for entertainment or many others parents were keeping the kids engaged in studies and not entertaining kids to play sports. Since there was a misbelief that making career in sports was not an easy thing and many people had spoiled career 10 to 15 years before. Hence there was a misbelief that sports is not a good option to make career and really necessary to watch or play a sport. However after several years of change in the people mind set and also the way sports have been looked at, perception started changing slowly among the people.

There have been many reasons why sports programming started becoming popular. They are,

1. Schools and colleges have started bringing awareness to the parents to engage the kids in sports as well so that they can make career in sports in future

2. Off late there had been many successful sports person who talked about the importance of sports and the same interviews were played on the TV shows which were becoming an inspiration to many.

3. People started realising the importance of sports on the individuals health and what happens if sports played regularly

4. There had been many success stories of people brought a great awareness among public and changed their mind set

5. There has been a great encouragement from government as well who are giving better benefits to the sports person and it is encouraging many talents to take sport seriously

6. Since the sports have become more serious and many people started watching them slowly the popularity started gaining on the TV. More and more sporting events happens people started watching them

7. Slowly the way sports also have become an entertainment factor to the people

Television network has been paying a large amount of money for the rights to play is because the number of people who are watching the sports programs have drastically increased and anytime the sporting event comes on the T, people watch them and that gives more popularity in the name of TRP. This has been making many channels popular and that has led to many sports channel getting created. Today we see numerous amount of TV channels especially for sports and all type of sports are played on the TV. Today there are many fans who would like to watch them. Hence the College and professional sports are in huge demand