Question

1. What type of U.S. consumers are in Generation X, the Millennial generation, and baby boomer segments? Do not just repeat the information given in the eText, but develop your ideas about how consumption is the same or differs across age generations.

2. What is the difference between gender and sexual orientation, and why is this distinction important for marketers?

Answer 1

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What type of U.S. consumers are in Generation X, the Millennial generation, and baby boomer segments? Do not just repeat the information given in the eText, but develop your ideas about how consumption is the same or differs across age generations.

Baby Boomer they have the highest value as consumers in today’s world. They mostly spend on technology, shopping and travelling because they are near their retirement or retired. They learn to use technology and spend hours on it but they like to visit shops for shopping, they generally don’t trust on online shopping.

Generation X they are busy generation, they are dealing with children, loans, tuitions, promotions, and for this they work a lot. They use both online and in-store shopping. They are mainly customers of basic needed things.

They take over the workplace for thousands of years. It is the largest group that is now entrepreneurs. When they go shopping, they tend to spend a great deal. They are completely influenced and shopped in social media. They easily adopt new technology.

What is the difference between gender and sexual orientation, and why is this distinction important for marketers?

Human Rights Campaign defines gender as "the most intimate conception of the self as a male, female or combination of both, the way people perceive each other and what they call themselves."

"Inherent or unchangeable personal, romantic, or sexual attraction to others" Sex is sexual orientation. This means who you want and are interested in.

Brendan Jordan (YouTuber) says: "The sexual situation means who you're going to bed with, and sex means whom you go to bed," as it says. This distinction allows advertisers to consider the expectations and desires of customers and to market their product or service accordingly. More advertisers are approaching untapped consumers of sexual preference and there are plenty of prospects for business development and competitively advantages.