3. Stores that experience extremely low sales in one sales period will typically perform better in the next sales period due to:
Select one:
a. expected utility theory
b. contrast effect
c. regression to the mean
d. simulation effect
e. perseverance effect
Option B. Contrast effect gives magnification of impact due to previous exposure to less demand or less quality.
whereas,
Expected Utility theory deals with anaylsis of situtions where individuals are required to take decisions with knowing the outcome.
Regeression is forecasting using the Trend, Intercepts and Mean parameter of the situation/case.
Simulation effect is reprodocing the entire sitution through randomly decided states.
Perseverance effect is a psychological phenomenon where an individual holds on to his/her belief even when proved incorrect.
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