Question

1a. The association of emotion with stimuli takes place through the process of consideration.

A. True B. False

1b.Emotional ads are easier to recall.

A. True B. False

1c. ___ persuasion arouses emotion via characters and plot.

A. Implicit

B. Explicit

C. Associative

D. Peripheral

1d. ___ persuasion arouses emotion via external stimuli, like music.

A. Implicit

B. Explicit

C. Associative

D. Peripheral

1e. The arousal of emotions generally requires less time than communicating with an argument.

A. True B. False

Answer 1

1) True

Emotional actions and behavior may be forced by cognition and it is the stimuli which offers us consideration.

2) True

This is the reason , marketers used this tactics in each form of advertising options. People remember emotional attributes and make a spontaneous decision in purchase.  

3) Implicit

It comes from internal cognition or capabilities of an individual.

4) Explicit

In this external stimulus will work to increase or decrease emotions.

5) False

Such emotional arousal takes more time.