how would you reply to this post
Good evening, Professor Garrison. I believe sustainability is a value popular in the mid thirty demographic, mostly because this generation was raised differently from the older generation. The sustainable generation, I'll call them, saw value in environmental preservation. Businesses who practice sustainability appeal to this demographic. And most times, charge more for their products I've noticed. Although sustainability makes good sense, it is a financial investment. When I think of a business who appeals to sustainability, I think of Whole Foods. This grocery store promotes recycling, clean eating, clean energy, etc. Although the food is more expensive than comparable grocery stores, the business is successful, and I believe that's largely due to their commitment to health, fitness, and sustainability.
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The analogy is correct. The age demographic of 30 can easily be considered as the sustainability (preferring generation), however, the fact that businesses that practice sustainability, necessarily charge more money is not supported well in the report. It is important for businesses to engage in providing some form of support to their social responsibility. There are many businesses that have adopted this strategy and essentially, still have their products at the same price point as before, without hurting the customers or the value it holds for the environment due to the adoption of lean processes and methodology like Sigma six. The food industry has shown us that it is evident that sustainable business practices prevail in the end, therefore, your analogy is correct here as well.
Overall, the report just needs references or proof to support the fact that sustainable businesses charge more if you wish to present it to your peers or your professor.
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