Question

Please answer the following questions in detail on "Vitamin Shoppe".

1) Do the strategies of the organization clearly utilize its core competencies, its differentness in the market?

2) Does the organization consciously relate its long term objectives to its vision and mission, on the one hand, and to its strategies, on the other hand?

Answer 1

Answer:

Vitamin Shoppe: Vitamin Shoppe is an American organization engaged in the retail business of nutritional supplements for the consumers. Its headquarter is in North Bergen, New Jersey, United States.

Strategies of the organization clearly utilize its core competencies, its differentness in the market: Yes, the Vitamin Shoppe has the strategies to clearly utilize their core competencies and their differenceness in the market. This helped them to achieve the great success in their business model. They have the core competency in the nutritional supplements and they utilized these core competencies in their business and achieved the great success for them. They have good strategies on below points as below

• Everybody matters for them: For Vitamin Shoppe, they focus for everybody and they have the tagline that everybody matters them.
• Caring matters for them: Vitamin Shoppe focus on caring consumers.
• Knowledge matters for them: Vitamin Shoppe explore knowledge for business growth and success.
• Saving matters for them: Vitamin Shoppe understands that saving is essential for everyone; hence they focused on low cost products for their consumers.

This brings the core competencies in the Vitamin Shoppe and they have developed the strategies to explore these core competencies in their business.

This makes them different in the market and this difference makes them unique in the US market. Due to this difference, Vitamin Shoppe is having good consumer attraction and high confidence in products of Vitamin Shoppe.

Organization relating its long term objectives to its vision and mission, on the one hand, and to its strategies, on the other hand:

Yes, the Vitamin Shoppe’s long term objectives are in line for their vision and mission. The long term objectives are supporting to achieve their vision and mission for the organization. Then strategies of the Vitamin Shoppe are designed in such a way that they support their long term objective for the organization so that they can achieve the long term success for their organization. Thus we can say that strategies supports the long term objectives and long term objectives supports the vision and mission for the organization.