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A) Select a few popular items, and use a table to compare prices among warehouse superstores(Target,...

A) Select a few popular items, and use a table to compare prices among warehouse superstores(Target, Sam's Club, Amazon, K-mart) and walmart. Who offers lower prices?
B) What are Wal-Marts key ways of marketing to captivate their consumers?

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Answer #1

Answer B: Walmart offers “everyday low prices” to their customers on the goods and make sure to have same pricing across the business chain. Walmart makes sure to bargain with manufacturers to offer benefits to the consumers. Walmart captivate their customer by offering products with manageable pricing and makes sure to maintain this globally. This helps in maintaining the USP (Unique Selling proposition) of Walmart. Walmart offers huge number of product to have a broader and wider coverage of customers and this helps Walmart to retain customers by having huge profit volume with low pricing products. Walmart maintains three level of retailing by having ‘discount stores’, ‘supercenters’, ‘neighborhood markets’. This helps in good coverage of several market segments and ethnic diversity. Walmart ensures on optimized usage of technology to support logistics operations globally and locally.

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