Question

Demographic variables essentially refer to personal statistics such as income, gender, education, location (rural vs. urban, East vs. West), ethnicity, and family size. In this discussion, pick a product and write a couple of paragraphs about what you think the demographics are for this product. In other words, if you buy a Cadillac, what would be common demographics for that product.

Answer 1

Consider the product to be Apple I-phone's latest version which is about to hit the market. The product is the highest priced in the smartphone segment . It is considered as a status symbol apart from the variety of features it offers.

Below is how the demographics of the product would be -

The income level of the people who buy Apple I-phone would be high income individuals as the price of the product is on the higher-end and Apple is the premium brand in smartphone market.

The individual need not be necessarily educated but most of the Apple I-phone consumers are well-educated.

Most of the Apple I-phone customers are urban as they have a high product awareness and access the e-commerce, gadget websites etc. for understanding product features, specifications and reviews.