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Ethics in Marketing: Please explore where the line is between harmlessly implying that someone is promoting...

Ethics in Marketing:

Please explore where the line is between harmlessly implying that someone is promoting a product, and someone dishonestly claiming that they genuinely believe the product is the best.

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Answer #1

Below are some important considerations when someone is promoting a product, and someone dishonestly claiming that they genuinely believe the product is the best.

  • Companies informing customers false information can be termed as unethical.
  • Companies uses tag lines and not considering actual facts while comparing with competitors.
  • Companies using celebrity endorsing to create product image which may not be correct.
  • Companies not showing the harms of using the product and damages it can cause to personal health and even promoting as the healthy products are all unethical branding of products.
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