Question

Customer experience (CX) consists of three elements. These are:

	a.	value creation elements, customer attitudes, and customer beliefs at distinct touchpoints
	b.	Customer cognitions, customer discrete emotions, and customer feelings at distinct touchpoints
	c.	Value creation elements, customer discrete emotions, and customer cognitive responses at distinct touchpoints
	d.	Co-creation elements, customer behavioural and cognitive responses at distinct touchpoints
	e.	attitudinal elements, emotive elements, and cognitive elements at distinct touchpoints

Answer 1

Ans. A

Value creation elements, customer attitudes, and customer beliefs at distinct touchpoints.

Value creation elements help to determine the company value provide to its customers. In value elements, details are four types of functional, emotional, life-changing, and social impact by the product or service.

Customer attitude is a composite of belief, behavior, and intention towards the business of the company. If a company provides a better customer attitude, then it will have a better customer attitude.

Customer beliefs at distinct touchpoints because the touchpoints are brand's points on customer contact starting to the finish.