i need five perfume brands each one of them is using a diffrent strategy from bellow
Answer 1) Please note all the perfumes that I will talk about will be from Indian Context:
1. Cost Leadership Strategy: Denver company launched their perfume in India few years back. There were many major players that were having their dominance in Indian market like AXE by ITC, Adidas, Park avenue etc. Denver came into Indian region with strategy of Cost leadership strategy and started with a price which was lowest in the perfume Industry and the company gained good market share with this strategy.
2. Differentiation Strategy: Whenever talking about Differentiation Strategy used by perfume brand it reminds me of Fog Perfume, Fog entered into the market with the tagline of Guranteed sprays which means if you will buy Fog Perfume than you will get 500 sprays for sure, if not then we will pay you back.
3. Focused Cost Leadership Strategy: Focused cost leadership is when a existing company lowers the price to tackle brand using cost leadership strategy, so following this AXE a major leader in India was leading the perfume market with chocolate perfume lowered its price to tackle new entrance in market. AXE lowered its price by 20%
4. Focused Differentiation Strategy: Talking about same company AXE earlier only had deodorants under their name but then AXE started their offerings in perfume segment as well and this made their brand image more enhanced and goodwill also increased of the brand when they brought their favorite chocolate deodorant into perfume.
5. Integrated Cost Leadership/Differentiation Strategy: Here the company focuses on producing product that too different from competitors. Here in India many companies try to do this brand which is not famous come up with a product that is of low price and have some different appeal in them. Product named Shots started selling their perfumes in small packs which was a differentiated strategy and of low price as well.
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