Question

Task: For each of the scenarios below, choose the strategy that you believe should be pursued to achieve the best results, and provide a brief explanation of why you believe this is the best strategy.

5 Generic Strategies : 1. Low-Cost Provider Strategy 2. Broad Differentiation Strategy 3. Focused Low-Cost Strategy 4. Focused Differentiation Strategy 5. Best-Cost Provider Strategy

Scenarios: 1. A new waterfront development project is beginning in a medium-size city. This project will include moderate to higher-end shopping, restaurants, and hotels. Some of these businesses include: Pottery Barn, Ann Taylor, an Apple Store, Sasha’s Dress Boutique, Apostrophe, Bose, Calvin Klein, Cheesecake Factory, Capital Grille, Maggiano’s, the Marriott, and the Westin. The spaces will include a mixture of national chains, and local businesses. The project and the city have been highlighted in national papers for the expected success of the project and renewed attraction to the city. The Sully Hospitality group is determining if they want to open a boutique hotel in this area. What strategy should Sully adopt to develop the type of boutique hotel would best- fit this project? Provide a brief explanation.

2. A new shopping center is being developed – the main anchors are Wal-Mart and Home Depot. The other parcels will include smaller establishments of fast-food and other convenience category businesses. McDonald’s is interested in this project but has to determine how they would approach this location. The options are:

1. Put a McDonald’s Express inside the Wal-Mart

2. Purchase an out-parcel at the front of the project with high traffic volume and build a traditional McDonald’s

  3. Purchase an out-parcel at the front of the project with high traffic volume and build a McCafe Which generic strategy should be McDonald’s use to guide this decision? Based on the generic strategy that you believe is most appropriate for this scenario, which option should McDonald’s choose? Provide a brief explanation.

3. The airline industry has seen various players attempt all of the generic strategies. Given the current state of the airline industry and the main surviving airlines, if a company wanted to get into this industry right now, which strategy would promote the best chances for success? Provide a brief explanation.

4. The top five selling brands of tablets in the world are: 5. Acer, 4. Dell, 3. Sony Vaio, 2. Lenovo, and 1. Apple. A new start-up company wants to break into the tablet market; what generic strategy should they adopt? Provide a brief explanation.

Answer 1

Answer:-

1)

For the new waterfront improvement, it is ideal to follow a Focused Differentiation Strategy as the arrangement is to open boutique inn which will have a help modified to the flavors of its clients. Since this venture will incorporate moderate to top of the line eateries and lodgings, a cost based strategy isn't probably going to work. Likewise since there is a great deal of contributions in the spot, so an engaged separation has preferable possibility of success over an expansive separation, which would appear to be a "me as well" approach.

2)

In view of the idea of clients visiting Walmart, the general interest will be for low-evaluated items. Individuals going to the mall will either go Walmart or Home Depot. Home Depot has these days changed its generic strategy to wide separation. In this way, McD, keeping its store outside at the front will confront a blended client pool.

A superior choice is to arrange the store inside the Walmart and draw in just a client bunch who lean toward minimal effort contributions. In this way, the fit strategy is focussed minimal effort with the main choice being investigated.

3)

An ease supplier strategy would appear to be fit for another participant in the airline business. This would include imitating the strategy of successful occupants, for example, South West Airlines by keeping in general costs low and speaking to a wide scope of clients.

4)

The organization can't contend with these contenders with esteem based strategy because of the elusive advantages gave by these contenders to their high image esteem which they have created after some time. Therefore, the cost administration strategy ought to be taken.

The clients will pay special mind to items having the comparable highlights as that of the known brands and as yet having an exceptionally low cost from another player. In this way, the most reasonable strategy is the best cost supplier strategy.

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