Question

Is Ecoflow correctly positioning the R600 product based on the attributes the hiking person cares most...

Is Ecoflow correctly positioning the R600 product based on the attributes the hiking person cares most about?

If not, what is your recommendation?

Is the hiking person incorrect, or should the Ecoflow reposition the product? Justify your responses

Business   Operations-Management   
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Homework Answers

Answer #1

I definitely believe Ecoflow is correctly positioning the R600 product, because it is a premium solution which most of the hikers are going for recently. Their positioning aside the Hiking products, allows the hikers to open up their mind to a cost effective power solution, wherein earlier they ended up spending way too much for the same thing.

Also the small case, and power capabilities, allows flexibility to go for long lasting hikes and that too even in the worst of cases. The small charging time is something which every hiker needs, and this is the solution that R600 provides.

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