Innovativeness and variation are the prime demands of electronic gadget freaks. People attracted to the technology that changes and upgrades at regular intervals. On the contrary, people lose focus on electronics gadgets that provide the same old technologies, models, and features. Companies like Microsoft and RIM failed to offer something new to the customers. They were unable to bring anything new to the world of smartphones. For the apparent reason, both the companies witnessed a backward run in the race of competitiveness in the smartphone market. On the contrary, companies like Google and Apple's iPhone offer something new in every single gadget. An array of features, smart and sleek design, and a sold battery backup in pocket-friendly prices have helped both the companies to rule the smartphone market while companies like RIM and Microsoft severely failed.
Reasons behind Google's success in the market are as follows:
• Coordinated leadership: Google Inc has developed a coordinated leadership group. The role of the group is to maintain coordination with all the operational members of the company.
• Innovativeness: The company never fails to amaze its users with its innovativeness. The company prefers to maintain innovativeness in all its operations for creating variations in its smartphones.
• Latest android: Google has recently acquired android. It has helped the company to upgrade its system automatically with more exciting features and privacy options.
• Subtle marketing strategy: Google has a short and subtle marketing strategy that has never exaggerated its strategy and has always kept its users' trust. It mainly focuses on social media marketing strategy on platforms like Facebook, Instagram, and YouTube. Moreover, it has a television marketing strategy which is sufficient to connect its users.
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