Question

How to reduce consumer risk perspection

Answer 1

With the help of a number of methods which facilitates information and reassurances, the consumer risk perception can be reduced. The following methods can be used for this purpose:-

Identify the Potential Risks

The risk of a consumer perception can be as simple as food is tasteless. Apart from this, the consumer can also be concerned about the safety issue of the product, the side effects or the security. This can be avoided by reviewing the products and services and enlist the different possible issues which can be faced by a potential customer. Apart from an internal review, the existing customers can be contacted for having a discussion about their initial perceptions before becoming the regular customers. Focus groups can be used for having a discussion with potential customers.

Provide Objective Data

With the help of objective data obtained from academic, government and professional association sources, the customer’s objections can be addressed. For example, the reports of American Heart Association, U.S. Department of Agriculture or U.S. Food and Drug Administration can be used by a food maker. Internal data can be provided to show the safety and security achievements, awards and professional certifications and licenses

Offer Guarantees

By offering the guarantee or warranty, the concerns of customers related to the loss-of-money or loss-of-performance can be accommodated. This can also be done with the help of money-back, replacement or repair offer.

Use Endorsements

If the product is endorsed by a well-known personality or whom the customer rust, the issues of concerns can be negated effectively. This can be used by having the official product status from a credible trade association, charity or other business, such as a sports team.

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