Question

Choose 10 of the following Business to Business firms and identify and describe the B2B brand message, logo (if available) and B2B customer value proposition for: IBM, Merck, Managed by Q, Prudential, BASF, Verizon, At&t, Novartis, GE, Nokia Bell Labs, Comcast for business, UPS, CISCO, BROADCOM, JPMORGANCHASE, Ernst & Young, Google, Mccann - Erickson, BBDO, Goldman Sachs

Answer 1

B2B brand message, logo, and, customer value proposition

• IBM - tops the B2B brands' list

Brand message - Smarter Planet; Logo - IBM Sterling Commerce / B2B Integrator

Customer Value proposition -

IBM Smarter Commerce is a Triangle Framework - KSF, competencies, and, value proposition

It provides analytics powered integrated solutions. It leverages analytics to derive customer insight. This can identify new revenue streams for customers. It improves efficiency, and, the margin by delivering outcomes throughout the life cycle phases of the commerce value chain.

2. Merck

Customer retention through Automation; Collaborative Life Science

Enables scientists to conduct life science research efficiently, easily, and, economically.

3. Prudential

Retirement, Life Insurance

Brand message - You are in good hands

Logo, and, customer value proposition - Rock of Gibraltar, a symbol of corporate strength; highlights service benefits to consumers

4. BASF

Brand message - the chemical company, We Create Chemistry

customer value proposition - Innovation, sustainable solutions; creativity, responsibility, and, entrepreneurship

Logo - Together for sustainability

5. Verizon

Smarter Business, Smarter Machines

Let Machines talk to each other

CVP - Machine to machine technologies, to help uncover growth opportunities, and, boost productivity; smart devices to streamline business

Logo - Smarter Machines, Smarter Business