Target market of apple i watch series 3
- People who workout or exercise regularly and are consious of
their fitness.
- People who use an iPhone already
- People who love smart gadgets and who love technology
- People who look for added convenience like doing mobile
payments, not carrying a phone always etc.
- Health conscious people
- Music lovers
- People who are interested in luxury watches
- People with a habit of wearing watches and who are
fashionable
Primary consumers
- Athletes
- People who workout
- Millenials
- Gadget lovers
- People looking for more convenience
- People who love to get Siri's help on the go
- Rich people
Essentially the target market and the primary consumers are
pretty much the same people.