Question

User motivations: Why do individuals consume apple watch product? What deep needs (e.g., freedom, safety, etc.) are relevant to their purchase? Depict these motivations on a means-end chain diagram.

Answer 1

Ans-There are several reason for buy apple watch-

i) In apple watch user can see message without taking his/her phone out.Those msg include pictures etc.

ii) With the help of the apple watch user can reply to message far more easily.if all that's neesded is a simple respponse ,user can do that with a tap.if uses want to convey a reaction,user can do it with three dimesnsional emoticons.

iii) Apple watch makes it easier to use siri , which is also more useful than people realize.

iv) As more and more objects in our world go online,apple watch offer convenient ways of interacting with them too.

For instance apple ceo TimCook has said apple watch will replace your car keys.

v) Apple watch tracks how much user move,exercise, and stand.It converts this information into beautuiful visualized data and provides tools for analysis as well as guidance for how user can be more healthy.