Question

How is best to answer this question? In the future, Proof point is interested in expanding the study to IT professionals in its other market segments, especially in Australia and Japan. Make the assumption that in each market segment it will be more expensive to recruit participants than in the U.S. Make an argument for conducting the next year’s web survey in each of these segments, as well as in the U.S. and U.K

Answer 1

Expanding the business by Proof point is a part of the business and in this respect, Australia and Japan are the 2 new unexplored market segments. Now while recruiting possible candidates cost-effectiveness of the IT programs have to be looked into with meticulousness. Costs, newer markets, and revenue generations are a total cycle which cannot be completed without the help of the other. If it’s assumed that the costs of both Australia and Japan are more than the US then Proof Point might consider an online survey along with US and UK to understand the cost-effectiveness in investing in other parts rather than exploring places of Australia and Japan. Through online web surveys it can make out the costs it needs to build the infrastructure, the course fees it requires to attract its students and finally the fees it needs to pay to the lecturers for their services.