Why Airlines like Spirit or Frontier offer value pricing for they marketing?
Airlines like spirit or Frontier will be offering pricing for their marketing because-
A. They are offering very low cost services which are often competition based.
B. They are also trying to gain a large amount of market share through disruption in the airlines industries by providing lower costs.
C.they are often trying to get a competitive advantage by attracting those customers who are trying to get on the international tours via low pricing.
D.these are also having low cost and they are not having much of their debt financing in overall capital structure so they are less prone to financial liquidation risk.
E. They have very flexible business structure and they are more adaptable to the changing conditions and they are offering value to the customers.
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