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In the selling process or in negotiations, who has the upper hand, the buyer or the...

In the selling process or in negotiations, who has the upper hand, the buyer or the seller?

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Answer #1

This will depend upon whether it is a buyers market or a seller's market.Generally the buyer has The Upper Hand in a selling process negotiation in case of a buyer's market. This happens when there are multiple competitors and various products available for sale.

In a seller's market the seller will have The Upper Hand in negotiation. This happens when there are lesser competitors and very few substitute for the products also when The product is being sold quickly.

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