Question

Find an article in the business press or general news about a recent incident involving a company – for example, a merger or acquisition, a scandal or crisis, or a launching of a new product. What kind of communication challenges might this event pose for the company, both internally or externally? What kinds of messages would probably need to be written and to whom?

Answer 1

A recent article is about Facebook and its practices which includes influencing political outcome in various countries. In this article published in New York Times it has been mentioned that how Facebook has colluded with political parties and governments in the past to influence voters and alter the outcome of elections and thus betrayed the democratic process.

This creates a challenge of maintaining credibility for Facebook and hence it needs to provide a message to both employees and external stakeholders that it is an ethical company and the primary reason for its existence is that it wants to connect people across the world.

In terms of messaging it needs to create promotion and advertising to ensure that connecting people and creating human relationships part of the social network is emphasised to regain people's trust.