Matching principle.
The matching principle of accounting says that an income shall be matched with the expenses incurred to earn it.
For example, in order to earn revenue by selling a loaf of bread, the expenses incurred in making the bread shall be matched with that revenue.
In the given example $2k sales is the revenue and the $200 expenses incurred in earning them shall be deducted from that revenue in determining the net income, this is an example of matching principle of accounting.
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