Question

explain how marketing channels increase efficiency in the market

list and describe the major levels of market coverage and indicate for which type of product each might be appropriate

pls hurry

Answer 1

A well designed marketing channel helps to deliver a product to the end user efficiently. A producer who is focused on manufacturing can’t go to every customers and maintain production at the same time. So it can appoint an Agent or broker who in turn with his contacts builds a strong layer of Wholesaler and distributors who take bulk orders from manufacturer and pass it along to the local markets as per their demands to retailers. An agent will be more efficient in case of services and a wholesaler is much effective for all kind of goods and tangible products. Retailers on the other hand plays a vital role in both goods and services because they are the point of contact for customers and they have the most accurate estimate of demand.