Question

Provide specific implications for Marketing – explain exactly how a marketer of any product can reach...

Provide specific implications for Marketing – explain exactly how a marketer of any product can reach you – should address fact that marketers of different product categories can reach you in different ways– So describe how what you have discovered about yourself could be used by marketing analysts and strategists.

Be specific – what type of media, type of unique message, endorsers…or whatever else you have learned gets your attention, should marketers use to reach you.

How do you evaluate satisfaction?

What are some of the segments that can be used to reach you?

Be specific about what you expect from each of the components of the marketing mix.

What is the best type of positioning a marketer could use to reach you?

Social-Sciences   Psychology   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

Specific Implications of Marketing strategies are:

  1. New strategies for new time
  2. Emphasize o value-re looking at brand portfolio
  3. Looking at the Distribution channel
  4. Help the consumer- teach her, train her, comfort and reassure her

Marketer of any product may reach its customer directly or indirectly. Direct medium means Marketer or manufacturer of any product reaches its customer without any intermediary channel. Indirect medium includes intermediary channels like Wholesalers or Dealers in between the manufacturer and its customers.

Yes. Marketers of different categories of products adopt different strategies to reach customers. For example, Manufacturers of products like vacuum cleaners or Aqua Guard may adopt direct marketing strategy to reach its target customers while makers of FMCG product or Electronic products may use Indirect Selling tactics to reach their customers.

I discovered within me that my needs are changing according to need of the time and also I am giving too much priority to the quality. Marketers or manufactures can use this as the feedback and shall try to continuous improvements in their products.

With the use of technology, Marketers can reach me through Digital way. They can create their websites where details of their products and services shall be there. They can also reach me through social platforms like face book or instagram.However, advertisements in TV channels still remain more popular.

We can evaluate satisfaction through surveys, understanding the expectations and through finding out where we are falling.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
The consumers who the advertising will try to reach are defined as our ____________ A first...
The consumers who the advertising will try to reach are defined as our ____________ A first hand and detailed observation on the part of the marketing people to observe what is going on inside the store for their brand is called a ____ ____________ that go deeper than behavior and attitude and determine, at a basic level, people’s choices and desires. Research that delivers numerical data or facts on number of users, product usage, awareness levels, demographics, etc., is called...
Can someone provide me a feedback on the discussion post below. This is a marketing management...
Can someone provide me a feedback on the discussion post below. This is a marketing management class. Thanks . Introduction The pricing strategy of a business is one of the most vital process in the formation of a marketing strategy of a business. There is a need for the businesses to be able to set the right price to remain profitable and to ensure the businesses sustainability through the market competitiveness. The process of determining the right price for the...
One of the American Marketing Association's definitions of marketing says it's "a set of processes for...
One of the American Marketing Association's definitions of marketing says it's "a set of processes for creating, communicating, and delivering value to customers." When consumers calculate the value of a product, they look at the benefits and then subtract the price to see whether the benefits exceed the costs, including the cost of driving to the store or shipping fees if they buy the product online. Whether consumers perceive a product as the best value depends on many factors, including...
Can you reply to these replies from the question? Explain how the application of spreadsheets could...
Can you reply to these replies from the question? Explain how the application of spreadsheets could differ between a product-driven organization and a service-driven organization. Conduct your own research and provide specific examples to illustrate your ideas. “I think that a product based spreadsheet would contain information based on inventory levels, re-order levels, cost, sales price, quantity of sales and similar tracking information. A service based spreadsheet would contain information on customers, sales amount by customer, product sales by customer,...
Hello, please review the statement below and determine if the statement is right or not (and...
Hello, please review the statement below and determine if the statement is right or not (and why). Explain the central limit theorem The central limit theorem states that when there’s a large enough sample size (generally 30 or more) with a finite level of variance, then the mean from all of the samples, from the same population, will be approximately equal to the mean of the population. There are three different components of the theorem. The first is successive sampling...
Choose one from each question: Marketing communications are the means by which firms attempt to ________,...
Choose one from each question: Marketing communications are the means by which firms attempt to ________, persuade, and remind consumers about the products and brands that they sell. inform interest none of the above attract reach 1 points    QUESTION 5 Which of the following is a shortcoming of advertising? It does not allow dramatization of brand or company. It is too customized and only attracts niche markets. Lagged effect. It can only be used to attract target or specific...
Case Study: Amway – Developing Competitive Marketing strategies Introduction All organizations face an external business environment...
Case Study: Amway – Developing Competitive Marketing strategies Introduction All organizations face an external business environment that constantly changes. Sometimes these changes are slight e.g. minor amendments to regulations or a new firm entering the market as a 'small player'. At other times, however, changes in the environment may have important consequences for an organization, e.g. new technologies, changing consumer tastes or a merger between two large competitors. Changes in the business environment create both opportunities and threats to an...
(3)       A Breakeven Analysis is a powerful management tool, and one that is critical in planning, decision-making,...
(3)       A Breakeven Analysis is a powerful management tool, and one that is critical in planning, decision-making, and expense control. It can be invaluable in determining whether to buy or lease, expand into a new area, build a new plant, and many other such considerations.            T                F (4)       According to the segmentation process, a market segment should be: a.Measurable. b.Differentiable. c.Accessible. d.Substantial. e.ALL OF THE ABOVE. f.NONE OF THE ABOVE. (5)       What specifically is a break-even analysis and...
Pick 4 questions to answer that you feel confident that you picked the correct answer Regarding...
Pick 4 questions to answer that you feel confident that you picked the correct answer Regarding setting the budget for integrated marketing communications options: - all-you-can-afford approaches involve setting objectives and then specifying tasks needed to achieve them. - incremental technique tries to set budgets based on other firms’ decisions. - competitive budgeting establishes the same budget year after year. - percentage-of-sales methods tend to ignore the promotion-causes-sales relationship. Many advertisements work primarily through recognition which means - that the...
Question2 1-Age segmentation involves identifying how different people choose to express their personality and their beliefs....
Question2 1-Age segmentation involves identifying how different people choose to express their personality and their beliefs. A-True B-False 2-Pricing a product at 9.99$ is an example on psychological pricing. A-True B-False 3-Semi-finished goods are part of capital goods. A-True B-False 4-Market research involves the gathering and analysis of data about consumers’ preferences, spending patterns and other market conditions, such as prices and competition. A-True B-False 5-Recruiting and training staff is not expensive at all. A-True B-False 6-The purpose of the...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT