Question

Select a specific company that conducts operations globally. Locate two examples of their marketing in two different nations/cultures and analyze the differences. Exclude McDonalds and Amazon.

Thanks

Answer 1

Johnson & Johnson, considered as one of the most important pharmaceutical company all over the world. It has 200 years of experience in the market. They have baby care products, skin and hair care products, oral health care, nutritional products and large number of medical products. Johnson &Johnson having a high impact among the health care of new born babies. Most of the parents prefer these products. They give more preference to advertisement also. On the basis f market condition they used different market strategies.
As the digitalisation in the economy, J &J also followed and change their policies on the basis of this. They get high market level through this. Now days they give more preference to the online business and financing. They attain more profit through these online platforms. What about the condition of the people who don’t have the access to get these facilities? This is one of the most important questions which should be taken into account. J&J having higher level of demand in most of the developing countries. They also have business in developed countries, but only in some parts. By giving over preference to the online business, there is a large amount of consumers who did not get the services from there.
J& J products are used by the middle income people also. This business oriented and new methods used by this company affect this group of people. According to the culture and technological facilities avail to the society having higher impact in the business of the company.