Question

Design a simple network marketing scheme for your own online shop, the main content should include, but not limited to

1) The role and status of the enterprise marketing strategy

2) Situation analysis and competitor analysis

3) Promotion goal

4) Marketing cost control

5) How to select target customers

6) The choice of promotion methods (you have to design specific promotion process and content)

7) How to evaluate the effectiveness of marketing

Answer 1

1)

Your marketing plan should start with an executive summary. The summary gives a quick overview of the main points of the plan.

Although the executive summary appears at the beginning of the plan, you should write it last. Writing the summary is a good opportunity to check that your plan makes sense and that you haven't missed any important points.

Business strategy

It's a good idea to introduce the main body of the plan with a reminder of your overall business strategy, including:

• what your business is about (your business mission)
• your key business objectives
• your broad strategy for achieving those objectives

This helps to ensure that your marketing plan, your marketing strategy and your overall business strategy all work together. For example, suppose your business strategy is based on providing premium quality products and service. Your marketing strategy and plan will need to take this into account, targeting customers who appreciate quality, promoting your product

2) Competitive Analysis:

Identify your top ten competitors

This seems obvious, but it’s an essential first step. Do you know who your top competitors are?

Analyze and compare competitor content

Once you've identified your competitors, you can kick-start your competitive analysis and dig a little deeper to gain a better understanding.

Analyzing their content can help you determine what opportunities you have to help outperform.

Analyze their SEO

Say your competitors have the same type of content, update it just as frequently, and produce high-quality work. You might have to look more closely to find what they are doing differently.

Look at their social media engagement

A company's presence on social media is becoming increasingly important, and each company is utilizing each platform differently. Social media networks are a great way for companies to interact with users and fans.

5. Identify areas for improvement

After performing a competitive analysis, you now have a better idea and understanding of what your competitors are doing.

A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process. It involves a systematic collection and study of health and demographic data, study findings and other contextual information in order to identify and understand the specific health issue to be addressed. It examines the current status of the health issue as well as the social, economic, political and health context in which the health issue exists and establishes the vision for the SBCC program. A complete situation analysis gathers information on four areas:

• The problem, its severity and its causes.
• The people affected by the problem (potential audiences).
• The broad context in which the problem exists.
• Factors inhibiting or facilitating behavior change.

3)Promotional goals are an integral part of marketing strategy. Marketing teams use various types of promotion to achieve measurable, short-term results in the marketplace, such as persuading consumers to switch brands or try a new product, for example. Companies can also use promotions as a longer-term tactic to strengthen customer relationships or improve the performance of their distribution methods.
For New Product:
When a company launches a product, it can use promotional tools to support part of the launch. One goal might be to persuade consumers to try the new product by offering free sample packs when they purchase another product from the company. This promotional goal helps to ensure the success of the launch. The company could also set a promotional goal of persuading retailers to stock the new product by offering a special discount on initial orders.

4)In a broad sense, marketing expenses may be defined as the costs relative to all activities from the time goods are produced/manufactured or from the time of purchase in a nonmanufacturing company until the products reach the customer—the cost of marketing or selling. This would include the applicable portion of all costs, including general, administrative, and financial expenses. For our purposes here, however, the discussion is limited to those expenses, exclusive of general, administrative, and financial expenses, that are normally under the control of the marketing or sales executive. They may include, but are not limited to, the following general classifications:
-Direct selling expense:All the direct expense of order-getting costs, including direct expenses of salespersons, sales management and supervision, branch sales offices, and sales service (the expenses generally incident to the solicitation of orders).
-Advertising and sales promotion expense:All media advertising expenditures, expenses relating to various types of sales promotions, market development, and publicity.
-Transportation expense:All transportation charges on outbound goods .

5)Ways to Determine Target Audience for Online Shopping Store

-Understand the Importance of Target Audience
-Try to Know Your Audience
Picture Your Potential Customer
-Segment Your Customers
-Take Surveys and Customer Feedback
-Know Your Promoters
-Stalk Your Competitors
-Re-evaluate Your Marketing Efforts

6)Offer Deals on a Regular Basis.
Use Email Marketing to Remind Customers to Shop.
Start a Blog.
Contact Bloggers about Your Products.
Start Guest Blogging.
Offer Video Tutorials/Behind-the-Scenes Shots.
Branch Out With Social Media.
Highlight Products on Social Media.

7)Return on Investment (ROI) Return on Investment measures the sales revenue a campaign brings
Cost per Win (Sale)
Cost per Lead.
Conversion Rate (or Goal Completion Rate)
Incremental Sales.
Purchase Funnel.
Customer Lifetime Value.