Question

Select a firm. Identify its message to consumers. Select two channels to observe the messages. Identify the channels that you selected. Was the message consistent or different on each of the channels? How?

For example: Taco Bell's message was Live Mas. To send the message that they wanted to keep life spicy, one channel that they used was was television commercials. The Live Mas! message was clear in the Super Bowl commercial that you viewed. Another channel was Twitter where they used a hometown tweet-off to have taco bell truck visit.

Answer 1

Digital message channels

Firm

Zara

Advertising - television commercial - Love your Curves - Body Curve Jeans;

There was a backlash against thin models when the message was 'love your curves' but the advertising was talked about in all channels - tv, and, social media.

The advertisement got attention in the media, as the product is for those with a thin body frame. It is primarily the product 'body curve jeans' that the firm is marketing.

Zara People - A successful social media marketer

Individuals post their pictures in Zara clothing

Integrated Marketing campaign

Buyers post pictures that are published weekly.

Message - Shop the Look in Augmented Reality