Question

Please bear in mind we need to cite and reference and word count is 650

Draw data from these databases, company websites and annual reports, the Financial Times (ft.com)and other news media sources, and academic articles that may discuss history and facts related to the company.

Be careful to reference the source used, particularly internet sources.

Make explicit use of theoretical concepts in your analysis.

The analysis of the external environment of the company (AMAZON UK)
1.The analysis of the Macro-environment
2.The analysis of the industry
3. Main Opportunities and Threats

Answer 1

Answer 1) for analysing the macro factors let’s do the pestle analysis of Amazon UK.

1. Political Factors: Amazon.com works close by political impact. This part of the PESTLE investigation model spotlights on legislative movement and its impacts on organizations and their remote or full scale condition. For Amazon's situation, the accompanying political outer elements are significant in the improvement of the internet business industry: Political strength of created nations, particularly the U.S.A. what's more, European nations (opportunity) Administrative help for online business (opportunity and danger). Expanding administrative endeavours on digital security (opportunity). Amazon profits by political solidness. Amazon could extend its physical activities in the United States to supplement its web based business. Then again, the outer factor of by and large legislative help for web based business is likewise a chance. Such administrative help encourages Amazon's proceeding with development in pertinent markets.

2. Economic Factors: Amazon's presentation relies upon the circumstance of the economies where it works its on the web and non-online organizations. The impacts of monetary patterns and changes on the remote or full scale condition are considered in this part of the PESTEL/PESTLE examination model. On account of Amazon.com Inc., the accompanying financial outer elements are critical:

Financial strength of created markets, particularly the U.S. what's more, European nations (opportunity)

Expanding expendable livelihoods in creating nations (opportunity)

Potential financial downturn of China (danger)

3. Social Factors: The social part of the PESTLE system manages the socio cultural changes and how they may either emphatically or contrarily influence an association. As indicated by Mintel (2016), there is a conduct move in the manner in which clients are utilizing cell phones. The ascent of phablets (cell phones greater than 5 inches) has implied that phablet proprietors were increasingly disposed to utilize their telephones to perform progressively mind boggling or tedious errands, for example, web based shopping, which presents open doors for online retailers, for example, Amazon.

4. Technological Factor: Innovative progression straightforwardly influences Amazon, thinking about the centrality of innovation in its business. The outcomes of advancements and related patterns on the remote or large scale condition are canvassed in this part of the PESTLE examination of the online business organization. The innovative outside variables significant in Amazon.com Inc's. business are as per the following:

Fast mechanical outdated nature (danger and opportunity)

Expanding efficiencies of IT assets (opportunity)

Expanding paces of cybercrime (danger)

Amazon.com Inc. faces the danger of fast mechanical out of date quality, which forces pressure on the organization to ceaselessly build up its innovative resources. In any case, with regards to this PESTEL/PESTLE investigation, such a condition is additionally an open door in advancing the business. For instance, the company's proceeded with substantial interest in data innovation can support its upper hand and shield the business from new participants in the web based business industry.

Answer 2) Now let’s talk about e commerce industry, This industry is rapidly growing at a very fast pace and this industry has now lead the advancement of business all around the globe and Ease of Internet access, Safe and secure

This segment has been revolutionized by payment modes combined with aggressive ecommerce Giants marketing. Logistics companies are faced with unique challenges as delivery guys work in vast territories. In order to offer house cleaning on demand, home improvement, gardens, home repairs, storage and more, start up companies have raised billions of dollars on demand.

"Lifestyles become more busy and productive as time passes because people are much more productive and committed to their work now that they have the choice of doing what they love.

Answer 3) Amazon UK 's chance and threats are as follows:

1. Opportunities: Amazon's management and administration quality are improved at various chances. This point of view differentiates in SWOT Analysis the external variables that the organization can use, for example, to upgrade its business by developing in the global web-based company showcase. Amazon has the following opportunities for this situation:

· Scaling up market creation

· Expanding business physical tasks.

· New associations, especially in market creation, with various companies.

Amazon has the opportunity to infiltrate markets. This move should create a quality of the organisation. This will help the benefit of a more grounded and serious edge before other huge online companies flourish. Based on the weaknesses considered in this SWOT Amazon.com Inc. 's investigation, there is an opportunity to extend physical tasks to the organisation. This external factor refers to the increased potential income that leads to more grounded proximity via more physical stores, despite the fact that Amazon Go stores exist.

2. Threats: in various companies and markets, Amazon encounters different risks in relation to its tasks. This section of the SWOT Analysis model includes other elements which reduce or restrict business promotion and execution, for instance in online business tasks. In their industry condition, Amazon.com Inc. shall address the associated hazards:

· Strong competition with web and online companies ·

· Cybercriminality

· Impersonation of the action plan and elements

The most likely danger to rival companies like Walmart, Home Depot, Costco Wholesale, eBay, Apple, Google , Microsoft, and Netflix is that of Rivalry against Amazon.com Inc .. This serious weight addresses the key administrative challenges for shoppers, retail, web-based companies, computerized online contents assignment, cloud administrations, and other data innovation authorities in the business sectors. This SWOT study by Amazon.com Inc. is additionally suitable for cybercrime. The safety and honesty of the business, as is client confidence, are compromised by cybercriminals.