Suppose Fiat recently entered into an Agreement and Plan of
Merger with Case for $4.3 billion. Prior to the merger, the market
for four-wheel-drive tractors consisted of five firms. The market
was highly concentrated, with a Herfindahl-Hirschman index of
3,025. Case’s share of that market was 27 percent, while Fiat
comprised just 13 percent of the market. If approved, by how much
would the postmerger Herfindahl-Hirschman index increase?
Based only on this information, is the Justice Department likely to
challenge the merger according to the Horizontal Merger
Guidelines?
No.
Possibly - but other factors will be considered.
Yes.
A)
Post merger HHI = 3025 - 272 - 132 + (27+13)2
Post merger HHI = 3025 - 729 - 169 + 1600
Post merger HHI = 3727
Thus, once approved, the post merger HHI would increase by 3727 - 3025 = 702 points
B)
Yes, the merger will be challenged because the market was already highly concentrated before the merger (HHI > 2500), and the merger would increase the HHI even further, making market even more concentrated and thus challenged by the Horizontal Merger guidelines.
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