Question

1. The European Commission being the authorities to scrutinize M&A deals within its jurisdiction for the European Economic Area (EEA), received a notification that Kraft Foods Inc. would acquire Cadbury PLC. After assessment, the European Commission approved the M&A on the following two conditions:

• to divest/sell Cadbury's “Polish-traditional” confectionery business marketed under the Wedel brand in Poland; and
• to divest/sell Cadbury's domestic chocolate confectionery and soft cake business in Romania.
• What areas do the European Commission scrutinize in light of the competition law? In your answer use the words ‘competitors’ and ‘consumers’

Answer 1