Question

briefly describe the similarities and differences in the decision-making process between the business-to-business (B2B) and business-to-consumer (B2C) groups.

Answer 1

A commercial transaction between two business organisations, such as supplier and manufacturer, manufacturer and wholesaler, wholesaler and retailer, is known as a Business to Business. Due to large transactions, the decision-making process is quite difficult. In B2B, the companies are geared towards establishing a good personal relationship with the other party to the deal, as the target market size is small in scope, their main goal is to make prospects clients.

B2C decision-making is quite straightforward because the process is a single step and requires not a lot of people. The target market is very high and there are millions of customers, so the main is trying to make shoppers buyers. Consumers can now also buy goods online, which is also a consumer transaction business where a consumer can select and order the product online, the company will deliver it to the consumer's residence.

B2B focuses on the business relationship, but the main focus of B2C is on the product. For B2B, the period of purchase and sale is very long compared to B2C. The business relationships in B2B last for long periods, but in B2C the partnership between buyer and seller lasts for a short period of time. For B2B, decision-making is completely organized and rational, whereas decision-making for B2C is emotional.