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Q: Walt Disney Company has four major strategic business units: movies (including Miramax and Touchstone), theme...


Q: Walt Disney Company has four major strategic business units: movies (including Miramax and Touchstone), theme parks, consumer products, and television (the ABC TV network and the Disney Channel cable network). Place each of these SBUs on the BCG matrix based on your knowledge of them. Ensure that you provide a rationale for your choices.

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