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Walt Disney: Segment revenue analysis The Walt Disney Company is a leading worldwide entertainment company. Disney...

Walt Disney: Segment revenue analysis

The Walt Disney Company is a leading worldwide entertainment company. Disney operates five business segments. These segments and some of their larger businesses are:

Media Networks: ABC Network, ESPN, Disney Channel, and A&E

Parks and Resorts: Walt Disney World Resort, Disneyland, and International Disney Resorts

Studio Entertainment: Walt Disney Pictures, Pixar, Marvel, and Lucasfilm

Consumer Products: licensing of Disney characters, publishing, and retail stores

Interactive: video games

Recent comparative revenues for the five segments are as follows (in millions):

Year 3 Year 1
Media Networks $21,152 $19,436
Parks and Resorts 15,099 12,920
Studio Entertainment 7,278 5,825
Consumer Products 3,985 3,252
Interactive 1,299 845
Total $48,813 $42,278

a. Prepare a vertical analysis of the segment sales to total sales for Year 1 and Year 3. (Round percentages to nearest whole percent.) Note: Due to rounding, your totals may exceed 100 percent.

Segment Year 3 Year 3 Percentage Year 1 Year 1 Percentage
Media Networks $21,152 % $19,436 %
Parks and Resorts 15,099 % 12,920 %
Studio Entertainment 7,278 % 5,825 %
Consumer Products 3,985 % 3,252 %
Interactive 1,299 % 845 %
Total $48,813 % $42,278 %

Homework Answers

Answer #1

a.vertical analysis of the segment sales.

segment year 3 year 3 percentage year 1 year 1 percentage
media networks 21,152 43% 19,436 46%
parks and resorts 15,099 31% 12,920 31%
studio entertainment 7,278 15% 5,825 14%
consumer products 3,985 8% 3,252 8%
interactive 1,299 3% 845 2%
total 48,813 100% 42,278 100%

working:

year 3 year1
media networks (21,152/48,813)*100=>43% (19,436/42,278)*100=>46%
parks and resorts (15,099/48,813)*100=>31% (12,920/42,278)*100=>31%
studio entertainment (7,278/48,813)*100=>15% (5,825/42,278)*100=>14%
consumer products (3,985/48,813)*100=>8% (3,252/48,813)*100=>7%
interactive (1299/48813)=>3% (845/42278)*100=>2%
total (48813/48813)*100=>100% (42278/42278)*100=>100%
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