Packaging Purpose(s): (Note how these are fulfilled via the Toyota rav4 2018 packaging 1. Protection: 2. Labeling: 3. Assistance in marketing: 4. Cost-effectiveness
Packaging - Packaging is one of the most essential element of any product while being sold in the market. Packaging is a company's "silent advertisement" of the product as it provides a detailed description about the product and the company in absence of any sales person.
Protection - Protection has gained immense popularity amongst contemporary consumers. Consumers place great value on products that are free of any bacteria or germs.
Labeling - Labeling is an essential form of branding for any company, and thus should be carefully thought out and researched for by the company before the requisite label is released in the market.
Cost effectiveness - The company should come up with a well chalked up plan when it comes to financing its marketing and advertising of products.
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