1-Trademark protection extends to design logos, slogans, packaging elements, and product features such as color and shape.
Group of answer choices
True
False
2-Family factors have been shown to influence consumer car buying decisions. This is an example of a personal influence on consumer behavior.
Group of answer choices
True
False
3-During the Demonstration Stage is when the product’s story is told.
Group of answer choices
True
False
4-During the Sales Process, if the presentation effectively matches product benefits to customer needs, the closing should be a natural conclusion.
Group of answer choices
True
False
1-Trademark protection extends to design logos, slogans, packaging elements, and product features such as color and shape.
TRUE
2-Family factors have been shown to influence consumer car buying decisions. This is an example of a personal influence on consumer behavior.
TRUE
3-During the Demonstration Stage is when the product’s story is told.
TRUE
4-During the Sales Process, if the presentation effectively matches product benefits to customer needs, the closing should be a natural conclusion.
TRUE
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