Question

1-Trademark protection extends to design logos, slogans, packaging elements, and product features such as color and...

1-Trademark protection extends to design logos, slogans, packaging elements, and product features such as color and shape.

Group of answer choices

True

False

2-Family factors have been shown to influence consumer car buying decisions. This is an example of a personal influence on consumer behavior.

Group of answer choices

True

False

3-During the Demonstration Stage is when the product’s story is told.

Group of answer choices

True

False

4-During the Sales Process, if the presentation effectively matches product benefits to customer needs, the closing should be a natural conclusion.

Group of answer choices

True

False

Homework Answers

Answer #1

1-Trademark protection extends to design logos, slogans, packaging elements, and product features such as color and shape.

TRUE

2-Family factors have been shown to influence consumer car buying decisions. This is an example of a personal influence on consumer behavior.

TRUE

3-During the Demonstration Stage is when the product’s story is told.

TRUE

4-During the Sales Process, if the presentation effectively matches product benefits to customer needs, the closing should be a natural conclusion.

TRUE

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