Question

Describe the stages a company typically goes through as it learns about exporting.

Answer 1

Solution:-Following seven stages a company typically goes through as it learns about exporting:1. The firm is unwilling to export.2. The firm fills unsolicited export orders but does not pursue unsolicited orders.3. The firm explores the feasibility of exporting.4. The firm exports to one or more markets on a trial basis.5. The firm is an experienced exporter to one or more markets.6. The firm pursues country- or region-focused marketing based on certain criteria(e.g., all countries where English).7. The firm evaluates global market potential before screening for the “best” targetmarkets to include in its marketing strategy and plan.