People are crazy for sports and hence tend to buy such teams
that are supposed to incur losses in future.
These businessman suffer losses but since there are large
number of such people who are crazy for sport always bid for buying
team.
Hence, there remains ample space to sell loss making team and
earn some capital gain. Thus, loss suffered is recovered through
the capital gain in near future.
Further, buying team brings about the stardom, name and fame
for owner of team.