Organics became popular not because people suddenly “wanted to save the Earth” but because “they want to save themselves”. That is, indeed, “a pretty powerful purchase motivator.”
can you think of a way to reframe it so that it would more directly impact someone? If you can’t, is there another cause you care about that you can reframe?
Indeed, Organics became popular not because people suddenly “wanted to save the Earth” but because “they want to save themselves”. Organic foods have a high vitamin content, it is regarded as healthy. Organic food healthier than conventional food. From today’s knowledge of the functions of fatty acids, the composition of organic milk is more favorable for humans than the composition of conventional milk, due to a higher content of omega-3 fatty acids. Organic food consumption is associated with a lower risk of developing cancer, ulcers and many other diseases. While Conventional agriculture inculde lots of pesticides and chemical which is harmful for humans. So that's why organics became popular "people became alert regarding their health that what they eat whether this is healthy or not". So more on they want to save themselves rather than earth.
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