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“Physical product differentiation: Financial Institutions Services are not Homogenous”

“Physical product differentiation: Financial Institutions Services are not Homogenous”

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The financial institutions perform a variety of functions and pool the funds and bring the lenders and borrowers together. The financial institutions are special as everyone deals with the financial institutions for meeting different requirements. The commercial banks are important as these institutions accept deposits and make loans for the public. These institutions are also called depository institutions. The investments are responsible for debt and equity offerings, act as a broker and assist in the mergers and acquisitions. The insurance companies are also a type of financial institution and responsible for providing protection against various risks and losses

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