Question

of the two approaches to product differenation attribute based differentiation and information based differentiation which one...

of the two approaches to product differenation attribute based differentiation and information based differentiation which one do you considered to be the most dominant snd effevtive in marketing in marketing products and services to healthcare consumers

Business   Accounting   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

In marketing, product differentiation is process of distinguishing a product or service from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own products.

Attribute based differentiation occurs in a market where the several goods that are present can be ordered according to their quality from the highest to the lowest. It's possible to say in this case that one good is "better" than another.

Information-based differentiation on other hand, by e-retailers on the Internet effects on consumer trust and product choice.

For product market, attribute based differentiation is more effective, however for services, Information based differentiation can prove to be effective

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Which of the following would be considered product differentiation of MedTronic? Sales training Quality of the...
Which of the following would be considered product differentiation of MedTronic? Sales training Quality of the product Customer service All of these answer choices One of the barriers to selling was inertia. Inertia in this case means ___________. the desire to change moving quickly in the same direction incomplete product information all of these answer choices Which of the following is NOT a way for salespeople todifferentiate themselves in the sales process? Product knowledge Superior service Engagement Offering discounts
Company “A” puts new products on the market and uses market research to find ways of...
Company “A” puts new products on the market and uses market research to find ways of improving the product to increase customer satisfaction. Company “B” uses Market Research to determine if consumers are receptive to a new product, then develops the product based on its research to meet customer satisfaction before placing it on the market. Which of the two approaches to using marketing research might be most effective? Why or why not?
1) Which of the following is true of the Symmetric Bertrand model of a duopoly? a)...
1) Which of the following is true of the Symmetric Bertrand model of a duopoly? a) Each firm matches the price increases by the other firm. b) The firm that sets the lower price claims the entire market. c) The total output supplied by the firms determines the market price. d) Firms compete on multiple dimensions like quantity, price, and advertising. e) The demand curve facing an individual firm is kinked at the market price. Which of the following is...
There are two approaches to measuring a country's macroeconomic activity, which are Gross Domestic Product, and...
There are two approaches to measuring a country's macroeconomic activity, which are Gross Domestic Product, and National Income. What do each of these approaches measure. List at least one advantage and disadvantage of each approach. URGENT: NEED ANSWER ASAP PLEASE RESPOND WITH COPY AND PASTE, NOT ATTACHMENT USE ORIGINAL CONTENT NOT USED BEFORE ON CHEGG PLEASE ANSWER THROUGHLY TO ALL ANSWER TO BEST ABILITES ORIGINAL SOURCE NEVER USED BEFORE!!!
4. Consider a Hotelling model of product differentiation in which there is a continuum of consumers...
4. Consider a Hotelling model of product differentiation in which there is a continuum of consumers uniformly distributed on the interval [0; 1] : Firms will also be located at two endpoints of the interval. Consumers have unit demands. A consumer who buys at price pA from firm A located a distance x away obtains utility v-pA-tx: If this consumer buys at price pB from firm B, his utility is v-pB- t(1-x): Assume all goods can be produced at zero...
Discussion post of Principle of Marketing 270 1. In purchasing an item, there are two conceptual...
Discussion post of Principle of Marketing 270 1. In purchasing an item, there are two conceptual dimensions, generally speaking, either product or service.   Compare and contrast the two concepts in terms of similarity and difference.   What kind of item can be an example, which includes both dimensions of product and service? 2. In many cases, consumers tend to determine a purchase decision, based on "quality" (e.g., simply say, good or bad quality). To you, what is the meaning of quality?...
Which of the four basic approaches to treating criminals: Retribution, Deterrence, Rehabilitation and Incapacitation do you...
Which of the four basic approaches to treating criminals: Retribution, Deterrence, Rehabilitation and Incapacitation do you think are the most appropriate and why? Do you think race, religion and gender are factors considered in the enforcement of the above sanctions?
1. Which of the following procedures best describes activity-based costing? Select one: A. All overhead costs...
1. Which of the following procedures best describes activity-based costing? Select one: A. All overhead costs are recorded as expenses as incurred. B. Overhead costs are assigned to departments; then costs are assigned to products. C. Overhead costs are assigned directly to products. D. Overhead costs are assigned to activities; then costs are assigned to products. 2. Which of the following product costing methods produces the most precise product costing information? Select one: A. Activity-based costing B. Departmental overhead rate...
79 Which strategy is most vulnerable to technological obsolescence? Select one: 1. Focus-differentiation 2. Differentiation 3....
79 Which strategy is most vulnerable to technological obsolescence? Select one: 1. Focus-differentiation 2. Differentiation 3. Focus-low-cost 4. Multiple strategies - 80 Improvements aimed at lowering costs are called Select one: 1. process innovations. 2. product innovations. 3. structural innovations. 4. None of the above. - 85 Low cost leaders depend on capabilities readily available to others in the industry such as access to scarce raw materials, large market share, or a high degree of capitalization. Select one: True False...
Which one of the following is NOT a component in the calculation of gross domestic product?...
Which one of the following is NOT a component in the calculation of gross domestic product? a) government purchases of goods and services b) net exports c) purchases by firms of new machines d) purchases by consumers of used goods e) purchases by consumers of durable goods
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT