While it is not a must, the most logical answer tends to imply that losing various games repeatedly will lead to a financial loss.
An example might be, if a team is continuously losing, the fans will be less inclined to go to the field to watch the game. Consequently, the revenue earned from the sale of tickets fall. This is a loss of money for the teams.
Secondly, with repeated losses the popularity of the team declines. Corporations will be less willing to tie up with these teams for promotion of their products. The team will lose sponsorship and incur financial losses.
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