What two factors must be in place to implement and enforce price discrimination in a market?
Which of these two factors make drug companies reluctant to practice price discrimination low income countries?
Ans.
Price discrimination is generally on the basis of gender, colour,
income, etc. Usually the price discrimination take place when the
identical commodities and services are sold at various
discriminated prices but by the same seller. Either by discount,
premium pricing, retail incentives, gender based discounts,
financial aid, etc. The factors which are mandatory to be met for
peice discrimination are, that teh firm must contain the market
power and it should be able to recognize the difference in the
demand for their commodity.
For a pharmaceutical company, i.e., a drug dealing firm is
reluctant to practice the price discrimination in low income
economies because in low income economies, the price diacrimination
can be on the basis of income or gender. So, the drug firms have
the market power, as in such economies the health and sanitisation
is an issue to be dealt with.
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