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5.) Robert Crandell, CEO of American Airlines, phoned the Braniff Airways CEO and said, “Raise your...

5.) Robert Crandell, CEO of American Airlines, phoned the Braniff Airways CEO and said, “Raise your fares 20 percent and I’ll raise mine the next morning.” (LO15-2)

  1. Why would he do this?
  2. If you were the Braniff Airways CEO, would you have gone along?
  3. Why should Crandell not have done this?
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