Stonyfield pays its suppliers an above market rate price and in return they have built good relationships with them. The goodwill they have created through this has enabled them to collaborate with their suppliers on a cause of interest to the company (organics).
The most effective business proposition is not always to pay the lowest price possible. This goes beyond simply paying more for organic milk than regular milk would cost. They are not paying market rate for organic milk, they are paying at least a certain amount to their select group of suppliers.
What other areas of life can you think of where paying more to create a relationship is worthwhile?
Creating good relationships is very essential to gain success. Everyone should form healthy relationships with different kinds of people to create strong ties with clients.
>> Always provide same level of service and respect to other.
>> Think yourself to be in someone else shoes and make decision.
>> Always be soft spoken.
>> Keep honesty as your motto.
While talking about areas there is no single area in the world where you dont pay more to maintain a relationship. Be it relation with parents, friends, teachers, colleagues, reporting manager, Top managers, Suppliers, Buyers, even with a kid.
Maintaining a good relation will always reward in the life and there is no harm in that.
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