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Why would a Super Bowl at Ford Field in Detroit have more of an impact on...

Why would a Super Bowl at Ford Field in Detroit have more of an impact on Detroit than a regular season Detroit Lions game that draws the same number of fans?

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Ford Field, far more people who go to the Super Bowl are from outside the Detroit area than is true for a typical Lions game. The out-of-towners are likely to stay at area hotels for several days. In addition, the money they spend in Detroit is new expenditure for the local economy, while a portion of the money that local fans spend would have been spent locally even if they did not go to the game. The net impact on the Detroit economy is thus much larger for a Super Bowl than for a regular season game.

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