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Although we may be very familiar with Procter & Gamble’s (P&G) many brands, there are still...

Although we may be very familiar with Procter & Gamble’s (P&G) many brands, there are still some opportunities for P&G to expand throughout the world where their brands are not yet well known.

  • Select one P&G brand that would potentially face a latent market in a certain country, region, or local area around the globe.
    • Discuss your rationale for choosing the brand and how it falls under this category.
  • Choose three analytical techniques employed by global marketers (Chap 6).
    • Summarize each of the techniques and why you think these are the most beneficial to the global market.
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