Question

Although we may be very familiar with Procter & Gamble’s (P&G) many brands, there are still some opportunities for P&G to expand throughout the world where their brands are not yet well known.

• Select one P&G brand that would potentially face a latent market in a certain country, region, or local area around the globe.
  • Discuss your rationale for choosing the brand and how it falls under this category.
• Choose three analytical techniques employed by global marketers (Chap 6).
  • Summarize each of the techniques and why you think these are the most beneficial to the global market.

Answer 1