Question

Discuss methods for planning, writing, and completing persuasive messages. Use a personal or hypothetical example to explain possible approaches.

Answer 1

In order to prepare compelling communications, explain your intent carefully to ensure that you concentrate on one single goal. Understand the needs of the audience, which may involve research to define specific demographic and psychographic variables and to determine the motives of the audience. Persuasive ads typically ask people to give up time, money or other resources, so it is important to collect the right information to persuade readers of the advantages of responding. Media choices need to be carefully considered, particularly for marketing and advertising ads in a social media environment.

Typically, you'll want to use the indirect method to coordinate compelling messages in order to build knowledge and curiosity before asking the audience to act. Use constructive and respectful language when writing persuasive messages, appreciate and value cultural differences, be responsive to organizational cultures when writing persuasive business messages and take steps to develop your reputation. Seven common ways of maintaining credibility in persuasive messages are to use plain language, support your arguments, identify your sources, establish common ground, be impartial, show good intentions and avoid hard selling.

Effective persuasion requires four important techniques within the three-step process: framing your claims, integrating emotional and rational appeals, defending your stance and anticipating objections. One of the most widely used approaches for presenting a convincing argument is the AIDA model, in which you open your message by gaining the audience's attention; generate awareness with statistics, information and added benefits; increase demand by offering more proof and reacting to potential objections; and encourage a specific action.

The most popular types of such messages are (1) persuasive demands for action in which you ask the recipient to make a decision or participate in some activity; (2) persuasive presentations of ideas in which you do not actually pursue a decision or action, but instead want the viewer to consider a certain approach to a specific topic; and (3) persuasive statements and demands

Start by engaging audiences with efforts to create networked communities of potential buyers and other interested parties to use social media for promotional communication. Listen to discussions about your company and its goods. Initiate discussions within these groups and respond to them, making sure to use an informative, conversational style. Provide the knowledge stakeholders want. Identify and endorse the passionate champions of brands that want to help spread the word.