Question

What is a "gray" marketing? Find a company and explain how it is dealing with the issue.

Answer 1

Gray marketing is nothing but the sales through unauthorised channels for a particular product. At Gray markets, the prices of the products are usually less expensive than official stores however they may be considered inferior. Consider stock market, here the share in the gray market are actually sold prior to their official availability. E commerce sites such as eBay have proven to be involved in video game gray market where the listings involved video game selling or original games and these would be in high demand when the stock for originals is out. However, this has done through scalping which allows resale and its totally legal on the whole.